As the world has hit the metaphorical panic button during the rise of
Coronavirus (Covid-19) cases worldwide, the daily reality for people and
businesses is rapidly changing.Practically overnight, businesses have
been forced out of the comfort zone of face-to-face contact, now having
to heavily rely on digital platforms. Businesses, especially, are
struggling with figuring out how to survive by using digital
communication techniques.With the Centers for Disease Control and
Prevention (CDC) and government officials emphasizing "social distancing
and mandatory nonessential business closures," technology such as live
video conferencing, chat boxes, and email will be the basis for millions
of Americans for their jobs, schooling, and everyday communication. So,
with so many players in the game, how can businesses continue to
function successfully?Higher Images, a 20-year-old full-service digital
marketing agency located in Pittsburgh, Pennsylvania, is helping
organizations, businesses, and the community re-imagine what their lives
and work-life will look like through web-based technology and mobile
devices.President and CEO of Higher Images, Bryan Thornberg, says,
"Rather than going into crisis mode, businesses should take this as an
opportunity to expand their knowledge and reach. With many more people
relying on digital communication, this is an ideal opportunity for
businesses to break boundaries and try new techniques when connecting
with clients."Thornberg and his team want to help people not just
survive this crisis but to thrive during it and come out with an
organization and business model stronger than ever.Thornberg has already
been able to impact his clients by thinking outside the box and
recommending the usage of technology such as live feeds and Facetime.For
example, a hot tub distributor – a business that relies on their retail
location for sales – took the recommendation of Thornberg and is now
offering live video conferencing for customers to do live demonstrations
of products and make purchases.Higher Images also urges businesses to
utilize their existing websites to drive business: for example, adding a
chat-box function to their website for customer communication, allowing
organizations to respond to clients in real-time from the convenience
of a cell phone or office computer from any location in the world.With
higher internet traffic, this is also a key time for organizations to
utilize search engine marketing, Google ads, and mobile in-app
advertising technology such as Webtracker, which geo-fences homes to
enhance brand visibility. Strategizing with a digital marketing company
like Higher Images will provide businesses with the tools they need to
succeed.Visit www.howcanmybusinesssurvivethecoronavirus.com for more information.
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